Milan International Press Event

Several rides
Germany, Austria, Italy
895  km, 3 days

Second international press event for me with the C 400 X scooter and connectivity for urban navigation. Even after more than two years at BMW Motorrad I was still thrilled by the atmosphere amidst people working professionally on motorcycles (or scooters). Journalists are much less “problem oriented” finding some detail that can be depicted as garbage but asking far more customer oriented trying to find out if a feature can add benefit. And the whole press team together with the mechanics are striving for perfection in presenting the bikes while still having so much fun together. Marvelous.





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